Political factors

Political factors refers to the policies that each countries make out can exert (negative or positive) influence on one industry Holt (1995). Political factors affect the Neo-Neon through two aspects: one is from the Chinese market; the Chinese government pays more attention to the LED lights because the proportion of electricity consumption of LED lights is just 10% which is lower than that in the developed countries (19%),and there is lack of enough electricity to supply Chinese people, thus, Chinese government remedies its industry policy to support the LED lightening industry; another is from the LED plans supported by other countries; as shown in table 1, the governments of five regions have established special project and sponsored funds to support their domestic LED lightening products, compared with  other countries, Chinese government did not have larger investments on LED products. Those industry policies by other countries will make Neo-Neon face fiercer competition against the foreign LED lightening.

Table1. Basic information about LED plans in topical regions